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Showing 1 - 19 of 19 matches in All Departments

Market Response to the Legitimation of a Brand Appeal (Paperback): David Bruce Montgomery, Jon Scott Armstrong Market Response to the Legitimation of a Brand Appeal (Paperback)
David Bruce Montgomery, Jon Scott Armstrong
R420 Discovery Miles 4 200
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On the Limiting Form of the contagious Binomial Distribution and its Application in Stochastic Models of Choice Behavior... On the Limiting Form of the contagious Binomial Distribution and its Application in Stochastic Models of Choice Behavior (Paperback)
David Bruce Montgomery
R363 Discovery Miles 3 630
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A Multiple-product Sales Force Allocation Model (Paperback): David Bruce Montgomery, Alvin J. Silk, Carlos E Zaragoza A Multiple-product Sales Force Allocation Model (Paperback)
David Bruce Montgomery, Alvin J. Silk, Carlos E Zaragoza
R429 Discovery Miles 4 290
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A Probability Diffusion Model of Dynamic Market Behavior (Paperback): David Bruce Montgomery A Probability Diffusion Model of Dynamic Market Behavior (Paperback)
David Bruce Montgomery
R781 Discovery Miles 7 810
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Pricing Decisions (Paperback): David Bruce Montgomery, Glen L. Urban Pricing Decisions (Paperback)
David Bruce Montgomery, Glen L. Urban
R424 Discovery Miles 4 240
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Personal Selling Decisions (Paperback): David Bruce Montgomery, Glen L. Urban Personal Selling Decisions (Paperback)
David Bruce Montgomery, Glen L. Urban
R497 Discovery Miles 4 970
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Patterns of Overlap in Opinion Leadership and Interest for Selected Categories of Purchasing Activity (Hardcover): David Bruce... Patterns of Overlap in Opinion Leadership and Interest for Selected Categories of Purchasing Activity (Hardcover)
David Bruce Montgomery, Alvin J. Silk
R793 Discovery Miles 7 930
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A Multiple-product Sales Force Allocation Model (Hardcover): David Bruce Montgomery, Alvin J. Silk, Carlos E Zaragoza A Multiple-product Sales Force Allocation Model (Hardcover)
David Bruce Montgomery, Alvin J. Silk, Carlos E Zaragoza
R803 Discovery Miles 8 030
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Stochastic Models of Consumer Response (Hardcover): David Bruce Montgomery Stochastic Models of Consumer Response (Hardcover)
David Bruce Montgomery
R827 Discovery Miles 8 270
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A Stochastic Response Model With Application to Brand Choice (Hardcover): David Bruce Montgomery A Stochastic Response Model With Application to Brand Choice (Hardcover)
David Bruce Montgomery
R805 Discovery Miles 8 050
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Stochastic Consumer Models - Some Empirical Results (Hardcover): David Bruce Montgomery Stochastic Consumer Models - Some Empirical Results (Hardcover)
David Bruce Montgomery
R794 Discovery Miles 7 940
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Clusters of Consumer Interests and Spheres of Influence of Opinion Leaders (Hardcover): David Bruce Montgomery, Alvin J. Silk Clusters of Consumer Interests and Spheres of Influence of Opinion Leaders (Hardcover)
David Bruce Montgomery, Alvin J. Silk
R721 Discovery Miles 7 210
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A Dynamic Sales Call Policy Model (Hardcover): Leonard M. Lodish, David Bruce Montgomery, Frederick E. Webster A Dynamic Sales Call Policy Model (Hardcover)
Leonard M. Lodish, David Bruce Montgomery, Frederick E. Webster
R794 Discovery Miles 7 940
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A Probability Diffusion Model of Dynamic Market Behavior (Hardcover): David Bruce Montgomery A Probability Diffusion Model of Dynamic Market Behavior (Hardcover)
David Bruce Montgomery
R1,114 Discovery Miles 11 140
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A Continuous Limit for the contagious Binomial Distribution (Hardcover): David Bruce Montgomery A Continuous Limit for the contagious Binomial Distribution (Hardcover)
David Bruce Montgomery
R719 Discovery Miles 7 190
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Personal Selling Decisions (Hardcover): David Bruce Montgomery, Glen L. Urban Personal Selling Decisions (Hardcover)
David Bruce Montgomery, Glen L. Urban
R839 Discovery Miles 8 390
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Implementation of Management Science in Marketing (Hardcover): David Bruce Montgomery Implementation of Management Science in Marketing (Hardcover)
David Bruce Montgomery
R724 Discovery Miles 7 240
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Pricing Decisions (Hardcover): David Bruce Montgomery, Glen L. Urban Pricing Decisions (Hardcover)
David Bruce Montgomery, Glen L. Urban
R798 Discovery Miles 7 980
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Marketing Information Systems - An Emerging View (Paperback): David Bruce Montgomery, Glen L. Urban Marketing Information Systems - An Emerging View (Paperback)
David Bruce Montgomery, Glen L. Urban
R506 Discovery Miles 5 060
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